Create and Craft exclusively launch Chameleon and Filofax partnership on the channel
Create and Craft, the UK’s leading multi-channel craft home shopping retailer, are thrilled to be exclusively launching a brand new product range from Chameleon Art Products in partnership with Filofax. This collaboration with be exclusive to Create and Craft for 4 days from the launch on Thursday 8th November.
Chameleon and Filofax have found common ground in their desire for innovation in the creative industry, and have found that their two product ranges work perfectly with one another. Chameleon, with their professional quality, innovative art system of pens are the perfect tools to fully customise the Clipbook by Filofax.
The Filofax Clipbook is a unique patented innovation that provides the simplicity of a notebook without the limitations of a bound book. Featuring a fully customisable cover with flexible capacity, and storage space for a pen in its spine. Simply pull the cover to open the rings to make of it what you fill. Includes a selection of undated refillable papers.
Chameleon Pens™ are much more than a normal marker – they give you the power to change colour and simplicity to your art. Each pen goes from as light as a hint of a tint to rich tones, eliminating tonal gaps in your collection.
The exclusive launch of this partnership on Create and Craft on the 8th November will see a series of bundled products, combining the perfect products from each company’s ranges. Going into 2019, Chameleon and Filofax are set to bring a number of unique products to market combining the two company’s expertise.
Gordon Nardini, Commercial Director of Chameleon Art Products commented on the Filofax partnership and it’s launch on Create and Craft; “We are happy to launch our partnership between two iconic British brands on the number one arts and crafts channel in the UK. Create and Craft has been a great partner for Chameleon since they returned to the channel earlier this year and with the introduction of Filofax we hope to further strengthen our relationship going forward between all three companies”.
Julia Langhein, Marketing Director of Filofax also commented on the partnership ““We are very excited to be working with Chameleon Art Products. The partnership fits in beautifully with our brand Philosophy of ‘’we make it for you to make it your own’’. We are passionate about creative expression and believe we only start the design process, the end user completes it. What a better way to create your ideal cover, than with Chameleon Pens. Create and Craft is the perfect forum to see this live in action.”