THE BEADSMITH JOINS HOCHANDA!
We are excited to introduce you to the newest member of the Hochanda family, The Beadsmith! Join us on the 10th of August at 10am for the very special launch of this American company. Since its launch over 35 years ago, The Beadsmith has grown from a one-man operation run from a garage to 85-employee, family-owned and operated company. We are thrilled to have them join the ever-growing Hochanda family and hope you can join us for the launch of their beautiful jewellery kits!
THE BEADSMITH JOINS HOCHANDA!
HOCHANDA WELCOMES CREATIVE STUDIO TO THE FAMILY!
Nadiya from Creative Studio is an expert in sculpture art and we are thrilled she is bringing this beautiful craft to Hochanda. Her designs are created using a range of Decorative Plasters and can be moulded into your desired shape. During the launch, Nadiya will be demonstrating a range of techniques using the plasters to create an array of stunning mixed media and home decor projects.
IDEAL WORLD AND CREATE AND CRAFT
GO LIVE IN GRAVEYARD SLOT ON ITV
Multi-channel home shopping retailer, Ideal Shopping Direct, have partnered with ITV to broadcast live shopping hours from Ideal World and Create and Craft, on ITV.
Integrated producer broadcaster ITV’s vision is to be, ‘more than TV’, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology. This partnership will allow Ideal Shopping Direct the opportunity to broaden the reach of its two flagship brands, to a new audience.
Jamie Martin, CEO, Ideal Shopping Direct, commented: “ITV is the premiere and market leading entertainment channel in the UK and I am delighted that Ideal World and Create and Craft will be broadcast on the number 1 TV channel in the UK. Ideal World and Create and Craft will be the first TV shopping channel in the UK to broadcast in true High Definition as specified by Sky and the multi-million pound investment in HD equipment is all part of Ideal Shopping Direct’s multi-channel retail strategy as the company navigates the digital waters of media proliferation.”
Ideal Shopping Direct will be live on ITV nightly between midnight and 3am.
ICRAFT LAUNCHES ON HOCHANDA!
Please join us in welcoming iCraft to the Hochanda family. Based in Mumbai, iCraft offer a range of stamps, painting accessories, inks, paper crafting accessories and other craft supplies to crafters of all ages and skill level. Guest Martine, will be showcasing this new range including stencils, papers and more!
STITCHING IN THE MOMENT WITH ROSSELLA JOINS HOCHANDA!
After demonstrating for various companies on Shopping Channels for several years, Rossella has launched her own product range of embroidery kits aimed at beginners and the more experienced alike. The range consists of items that are beautiful, useful and straightforward to complete. Rossella embroiders every day and has for the past 3 years gaining inspiration from the natural world. From this experience, she has created her own range of embroidery kits and her own company, Stitching in the Moment.
LIBERTY LODGE CRAFTS LAUNCHES ON HOCHANDA!
Elaine Roberts from Liberty Lodge Crafts has been a crafter from many years, and we are excited to welcome her to Hochanda for her first ever TV appearance. Her products include a range of punch needle kits which all come with step by step instructions for those who are new to this unique craft. The kits include a range of beautiful designs including Lavender, Hares & Hearts, Stags Head, Bumble Bee and many more!
TRACY EASSON ILLUSTRATIONS JOINS THE HOCHANDA FAMILY!
Self-taught artist, Tracy Easson, has decided to bring her artwork to life through her collection of stamps. Tracy's whimsical characters each have their own story to tell, including The Chieftan and his Guid Wife to the McTavish clan. During her launch show, Tracy will be using a variety of layers, textures and colours to showcase the potential of these beautiful stamps.
PINK FROG CRAFTS LEAP ONTO HOCHANDA!
Hochanda have announced that Pink Frog Crafts is the newest addition to the Hochanda family! They bring us a wide range of papercrafting supplies which are essential so any crafter's stash. We are excited to see what this family run company will bring to the channel and we can't wait to see more of them in the future.
HOBBYGROS JOINS THE EVER GROWING HOCHANDA FAMILY
Please join us in welcoming a new addition to the Hochanda family! Based in Denmark, Hobbygros will be bringing a range of lovely decorative dies and stamps to the channel. Guest Anette will be launching their products at 10am & 4pm on the 22nd of June and will be demonstrating how the products can be used to create a range of stunning papercraft projects.
CREATE AND CRAFT PARNETR WITH MIND FOR 2019 SUMMER CRAFTERNOON
Create and Craft are to partner with mental health charity, Mind, to support the 2019 Summer Crafternoon.
Crafternoon is the biggest craft-based mental health fundraiser in England and Wales, conceived and organised by mental health charity, Mind. Supporters are encouraged to organise their own Crafternoon at work, school or at home by inviting family and friends to enjoy a fun craft-themed event whilst raising money for Mind.
This year’s Summer Crafternoon will be held on Saturday 20th July following an eight week, multi-channel recruitment campaign to be implemented by Mind and Create and Craft.
Karen Bolton, Head of Community and Events Fundraising at Mind, commented: “We’re hugely grateful for the continued support of Create and Craft – a company which understands the positive power of craft. We look forward to working with them to raise awareness of Mind’s Crafternoon throughout the UK.
One in four people in the UK will experience a mental health problem in any given year and Crafternoon is a fantastic way to raise funds in support of those of us affected. Whether you’re a knitting novice or a crochet queen, money raised through your Crafternoon will help Mind to provide life-saving services and information for people in their time of need. ”
Claire Astbury, Marketing Manager at Create and Craft, commented, “We are, once again, honoured to be working alongside Mind to support their Crafternoon initiative. Crafternoon is a fantastic way to fundraise for such a worthy cause and everyone at Create and Craft is delighted to be a part of growing the campaign for a second year.
Craft is at the heart of what we do, and as a retailer we recognise and understand how craft supports the wellbeing of our customers. We speak to hundreds of thousands of craft lovers across multiple touch-points every day and it is a real privilege to be able to work collaboratively with Mind to drive awareness of such an important campaign.”
How to sign up
Visit www.mind.org.uk/crafternoonregister to sign up. You can also find handy templates and crafting inspiration to help you plan your event. Once you’ve registered you’ll be sent a Crafternoon kit with everything you need to get going.
WOODFORM CRAFTS LAUNCHES ON HOCHANDA!
Hochanda have announced that MDF specialists, Woordform Crafts. have now joined the Hochanda family. Their kits provide customers with high quality MDF elements which can be used to create and array of home crafts and mixed media projects. Owner Jo Ward will be bringing plenty of inspiration to the launch show on the 16th of June!
HOCHANDA RAISES £6250 FOR MARIE CURIE
Hochanda is proud to have partnered with Marie Curie earlier this year to run a ‘Paint the Daffodil’ Watercolour Masterclass. On 25th January 2019, our Leonie Pujol was joined in the studio by watercolour expert Matthew Palmer, along with two Marie Curie celebrity supporters; broadcaster and writer Penny Smith, and comedian and author Jenny Eclair.
In total, an incredible £6250 was raised and donated to Marie Curie through the collaborative efforts of Hochanda and its viewers. This will support over 50,000 people across the UK, providing comfort and care through life’s greatest challenges. Through creative and impactful entertainment, Hochanda will continue its dedication to supporting and raising awareness for important causes.
Quote from Joe Padbury, Hochanda Director
“A huge thank you goes out to everyone who participated on the day – all profits from the Masterclass have been donated to Marie Curie and we are delighted to have been able to support such a great cause.”Quote from Charlotte Scurrah, Marie Curie Corporate Development Manager“We thoroughly enjoyed our paint-along live daffodil masterclass with Hochanda. Our mission is to provide hands on nursing care to people living with a terminal illness and through the support of companies like Hochanda, it is made possible.”
If you missed the Masterclass earlier in the year, you can watch it back at www.hochanda.com/daffodil
BRIGHT ROSA JOIN THE HOCHANDA FAMILY!
Please give a warm welcome to Bright Rosa by Paula Pascual! The newest member of the family is a lively and contemporary brand created by the lovely Paula Pascual. Bright Rosa reflects Paula’s attitude to craft and life in general - optimistic, buoyant and happy - and Rosa means ‘pink’ in Spanish which is Paula’s favourite colour. The first range provides premium dies themed around flowers, hearts and butterflies with the bands, borders and edge builders offering tremendous versatility on their own or build them together to make truly superb creations. This is contemporary card-making at its best, plus the designs lend themselves perfectly to both journaling and home décor.